Industry Eye: Case Study - The Pashmina Store Grows via SEO, Cart Abandonment Upgrades

Problem: The Pashmina Store, an online retailer of luxury pashmina scarves, wraps and shawls, sought a more robust e-commerce platform to reach its goal of $1 million in revenues.

Solution: Hired an e-commerce solutions provider.

Results: From 2005 to 2007, revenues increased more than 60 percent year over year; in 2008, revenues increased 25 percent year over year. Traffic to the site has more than doubled, and conversion rates hover around 4 percent — significantly better than the apparel industry's average of 2.3 percent.