The Omnichannel Shopper: Anytime, Anyplace, Anywhere

When it comes to delivering a truly positive "commerce anywhere" customer experience, today’s retailers need to be able to flow content and context across all channels with ease and consistency. Retailers also need to provide a complete package of pricing and product information in real-time and across every channel. Achieving this depends on having the right product content layer and multichannel commerce application in place.