The Omnichannel Shopper: Anytime, Anyplace, Anywhere

According to the IDC report, Unified Retailing — Breaking Multichannel Barriers, mobile adds an important twist to the mix. With consumers now able to do price comparisons and access product reviews in real-time while on the move, mobile commerce is proving to be a key enabler in the unified retail consumer experience. As a result, retailers now need to cater to this additional channel to ensure customers and prospects buy through their desired brand, channel or outlet.