The Omnichannel Shopper: Anytime, Anyplace, Anywhere

According to recent research by IDC Retail Insights, the omnichannel shopper is the gold standard consumer. While the multichannel shopper will spend, on average, 15 percent to 30 percent more than someone using just one channel, omnichannel shoppers outspend multichannel shoppers by over 20 percent. What’s more, multichannel shoppers exhibit strong loyalty and are more likely to influence others to endorse a retailer.