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To use available information to intelligently connect and engage with consumers, retailers need to ensure data quality. Creating a strategy around data quality will help retailers as this omnichannel environment continues to evolve and as consumers expect more from the organizations with whom they do business.
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- Companies:
- QAS, an Experian Co.
![](https://www.mytotalretail.com/thumb/?src=/wp-content/uploads/sites/14/2015/09/Thomas-Schutz-SVP-General-Manager-of-Experian-Data-Quality.jpg&w=51&h=51&c=true)
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