The Omnichannel Environment Presents New Data Challenges for Retailers

Retailers struggle to collect accurate data, not to mention consolidating it across departments and channels. There are several key factors affecting data quality in the omnichannel environment.

First, it's easy for individuals to incorrectly enter information. Manual data entry can be fraught with errors, especially when information is entered by consumers online. There are many distractions to consider, including a variety of formats and abbreviations in entries as well as basic typing errors.