The Omnichannel Environment Presents New Data Challenges for Retailers

As retailers continue to work on creating an organization revolved around the consumer and the omnichannel environment, there are new challenges to consider. These are especially true around consumer intelligence and accurate data.

According to a recent Experian QAS study, retailers interact with consumers across an average of 3.6 channels. The most popular channel for interaction is the organization's website, followed by the point of sale (POS) and face-to-face interaction with a sales representative. In addition, social media and mobile are growing points of consumer interaction.