The Numbers Don’t Lie: A Personalized Online Approach Works

* 65 percent said they would like e-retailers to offer e-mail alerts for new products or sales from brands or categories they’re interested in; they’d also like e-mail alerts when out-of-stock products arrive and product recommendations to help them find relevant items when they’re shopping; and

* 53 percent prefer to shop with e-retailers that effectively personalize their shopping experience (e.g., recommend brands and categories the consumer has previously shown interest in).