The Numbers Don’t Lie: A Personalized Online Approach Works

The recently conducted MyBuys Holiday Shopping study by Harris Interactive shows that providing a personalized online shopping experience is inspiring sales this holiday season. The survey’s results show that marketers can attract more customers and increase sales by personalizing their sales pitches. This survey of 2,201 shoppers age 18 and up reveals that 80 percent of respondents have purchased a product when they’ve received a prior product recommendation from a retailer. Yet just 62 percent said those product recommendations were personalized to their tastes. Here are some more highlights from the survey.