The New Retail Brand Frontier: Disruptive Innovation

While market share for Amazon and other e-tailers continues to grow at a high rate, traditional retailers and the broader economy have remained fairly stagnant. In order to remain viable, brick-and-mortar retailers must offer something unique that, at least for now, can't be approximated online. For example, retailers may want to focus on providing top-notch customer service or transition to selling goods that people still prefer to purchase in-store, such as apparel, home décor, or food — items people like to see, touch or taste themselves.