The New Purity

By Melissa Campanelli

While these changes are probably good for the brands, it will be interesting to see how they pan out. If A&F and American Apparel aren't sexy brands, then what are they? Let us know your thoughts by posting a comment below.

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Melissa Campanelli Author's page Melissa Campanelli is Editor-in-Chief of Total Retail. She is an industry veteran, having covered all aspects of retail, tech, digital, e-commerce, and marketing over the past 20 years. Melissa is also the co-founder of the Women in Retail Leadership Circle.