The New Purity

Instead of plastering sex-driven messages on billboards and ads, Schneider told Bizwomen that American Apparel will launch a blog this summer to "enlighten" people. The blog will address social issues like bullying and LGTBQ rights.

Schneider said she understands American Apparel needs to be "edgy" and champion social issues, but the blog itself will leave the shock value behind. It will still, however, be done in the voice of the company, she said.