The New Purity

By the end of July, sexualized imagery in in-store photos, gift cards and shopping bags will also be eliminated at A&F.

At the store level, new policies for hiring and dress code are also being put into place. A&F said it will no longer hire store employees based on body type or physical attractiveness or refer to them as “models,” a change from past practice. Instead, the company’s new policy says: "We hire nice, smart, optimistic people who care obsessively about our customers."