Customer Service in a Social Media Environment

It's critical to be available where your customers want to reach you: your website, Facebook, Twitter, email, phone or chat. Retailers that support their customers across multiple channels drive higher engagement and respond faster to customer inquiries, all increasing satisfaction.

We've entered "the customer's era," an age where the attention is all on consumers. The awareness of today's customers has a powerful impact on the metrics of a retail company, ranging from customer loyalty and brand equities to cost savings and increased revenues. This is a reality most companies are awakening to today.