The Need for Change in Retail Marketing Strategy

Finding success in retail has never been an easy task. Success breeds competition, which drives innovation and so on through the cycle. It seems that as the world has become more connected things are tougher than ever.

For example, price has always been a major component in consumers’ decision process. In the world of food retail, just about every chain has touted its low price message to varying degrees. Terms like "low price leader" and "low prices everyday" were always empty promises to shoppers, but couldn't really be proven one way or the other.