More Than Skin Deep

Gallup built on TNG’s spirited college atmosphere. Its consultants employed a “strength-based” approach: They focus on where a professional’s talents lie and help that individual blossom from there. TNG’s sales team was the first to receive training; the middle managers were next. Gallup conducted a survey analyzing customer engagement. “All of those numbers are off the roof compared to our other clients,” Mellein says, comparing TNG to other companies Gallup works with.