More Than Skin Deep

TNG’s average customers are women between the ages of 21 and 49 who work in salons, beauty parlors and spas, and enjoy working with the public. Gaynor estimates that 80 percent of the company’s sales are made over the phone, although all of its products are available online. The company sends out weekly e-mail blasts to its clients featuring information on new product releases, sales and closeouts, and classes. An e-newsletter is available to QE Club members, who primarily are nail technicians.