The More Things Change …

Gaynor believes that the Internet serves to support the catalog, but that the catalog should still serve as the main vehicle through which the business can grow. “Can a catalog succeed without an Internet site? No. Can the Internet succeed without a catalog? Yes.”

So, what does this boil down to? Money, as always. “If you want to be in the catalog business, have the resources, funding and wherewithal to support all of it,” Gaynor advises. “If you don’t, then don’t do it.”