The Monthly Social Index Spotlight: Petco, PetSmart, Sprint, T-Mobile

T-Mobile posted, on average, one to two times each day. Sprint didn't post every day. This alone isn’t enough to put Sprint at a disadvantage, however (we’ve seen brands like Dior use absence to make the fan heart grow fonder). While both brands promoted products and apps at a rate that represented nearly half of each brand's posts, the nature of those posts differed dramatically.