The Monthly Social Index Spotlight: Petco, PetSmart, Sprint, T-Mobile

The RSJI data this month also revealed another interesting matchup: Sprint vs. T-Mobile. Both of these national retailers had fan bases in March between 500,000 and 750,000, as well as RSJI scores that soared above the Index average. However, there was a distinct difference in engagement. T-Mobile appeared in our top 10 a total of nine days from mid-February through mid-March, compared with three days over the same time period for Sprint.