The Monthly Social Index Spotlight: Petco, PetSmart, Sprint, T-Mobile

Don’t count PetSmart out, however. In a sampling of posts from March, Media Logic noticed Petco jumping into the comments rather infrequently — and almost always on its own posts, restricting its remarks to clarifications/updates. PetSmart, on the other hand, joined conversations much more often on fan posts as well as its own. It congratulated new pet owners and posted oohs and aahs appropriately at fans’ pet photos. With a few quick fixes, PetSmart could gain some ground.