The Monthly Social Index Spotlight: Petco, PetSmart, Sprint, T-Mobile

One of the key features of Media Logic’s Retail Social Juice Index (RSJI) is its ability to compare retail scores. Holding up brands side-by-side reveals interesting points of differentiation.

The RSJI’s top 10 list almost always includes a pet brand. Petco and PetSmart consistently score well above the Index average, meaning both know how to engage fans. In March, the brands’ fan base sizes were similar — 855,000 for Petco, 829,000 for PetSmart — but RSJI stats showed Petco outpacing its rival when it came to engagement. In fact, Petco placed in the RSJI's top 10 nearly every day from mid-February through mid-March; PetSmart appeared about half as much. A quick look at Facebook’s “talking about” insight tells a similar story: the number of fans talking about Petco was twice that of PetSmart.