The Monthly Social Index Spotlight: Petco, PetSmart, Sprint, T-Mobile

The Monthly Social Index Spotlight is a new ROI Report column that features a monthly update from Media Logic’s Retail Social Juice Index, a daily ranking of social engagement scores for hundreds of national retailers. Media Logic distills data from Facebook and Twitter daily and turns it into a score which represents the effectiveness of a brand’s interactions with its fans and followers. This monthly column will highlight specific Retail Social Juice index scores for a given month, along with commentary about the findings.