The Monthly Retail Social Spotlight: Silpada Designs, Boot Barn, 1-800-PetMeds

diversity. In addition to the varied topics already mentioned, it posts mobile apps for pet parents, Q&As with a holistic vet, trivia challenges, caption contests, product recalls and just-for-fun content like "What would your pet do with opposable thumbs?" Even these posts are accompanied by images.

The photos from 1-800-PetMeds aren't only the focal point of the brand's Facebook presence, they're the best pictures of any pet brand we monitor. The extremely creative shots include "photobombs" by animals (hysterical and trendy), a pug