The Monthly Retail Social Spotlight: Silpada Designs, Boot Barn, 1-800-PetMeds

It earned 4,632 likes and 1,529 shares. Another popular feature for the brand is a challenge to fans to guess the famous country music singer in a series of blurry photos. An April 12 photo of Blake Shelton earned not only 2,544 likes, but also 3,387 comments (guesses).

Like Boot Barn, which concentrates its content on horses, cowboys and country music, 1-800-PetMeds has a clear focus as well: cute pet pics with funny captions, heartwarming quotes, product suggestions, coupon codes, holiday greetings, tips from veterinarians, links to articles on the brand's website, adoption info, etc. The constant? Cute pet pics. But much like Boot Barn, 1-800-PetMeds still manages