The Monthly Retail Social Spotlight: Silpada Designs, Boot Barn, 1-800-PetMeds
Boot Barn's Facebook posts are as varied as Silpada's. The Western wear and work gear seller's repertoire includes rodeo updates (along with action shots), country
music news, old black-and-white photos, caption contests, featured products (e.g., the brand's jean selection), posts for fun (e.g., "Share if you agree … Surgeon General's Warning: Horses are expensive, addictive and may lead to periods of extreme euphoria"), store openings and ribbon cuttings, boot facts, discounts, customer photos, links to editorial coverage of the brand, historical trivia, and one-liners from Westerns. In addition, Boot Barn's Timeline promoted its own contests (a Battle of the Bands, a Pinterest board challenge and an Instagram photo contest), its own sweepstakes (a trip to the CMA Music Festival) and an Ultimate Cowgirl Contest sponsored by Wrangler.
One of Boot Barn's most popular posts for the month was an image from someecards ("National Let's Skip Work To Go Ride Day"), which the brand posted on April 5 with this update: "'Like' this post if you'd rather be riding."
