The Monthly Retail Social Juice Index Spotlight: Wayfair.com, King Arthur Flour, Barnes & Noble

Fans also wanted to hear from Barnes & Noble, which failed to acknowledge the issue, not only on social media but anywhere (March 14 Google search results revealed no company statement). Although the brand continued to address customer service via its Timeline throughout the controversy, it didn't respond to any mentions of the Vick-related issue. On March 13, one fan summed it up: "Barnes & Noble, I love the way you can respond to one or two comments about your sale, but you have yet to respond to the hundreds and hundreds of comments regarding Michael Vick. The fact that you pretend like none of it is happening makes you look ridiculous."