The Monthly Retail Social Juice Index Spotlight: Wayfair.com, King Arthur Flour, Barnes & Noble

Wayfair's fan engagement wasn't solely based on its giveaways, however. The online retailer boosted engagement on other posts by following best practices, including calls to action in status updates. In addition to using many good ol' standbys — e.g., "LIKE this if … ," "True/False" and "Do you like … ?" — the brand also asked specific questions. For example, in a March 7 update that accompanied a picture of a room with yellow accents, Wayfair posted, "Hello, yellow. Do you feel brighter looking at this space?"