The Monthly Retail Social Juice Index Spotlight: Wayfair.com, King Arthur Flour, Barnes & Noble

This month, furniture giveaways helped home-goods retailer Wayfair.com score high on Media Logic's Retail Social Juice Index (RSJI). Wayfair's fan base, which typically only gives a few hundred likes to brand posts, responded by the thousands to posts about the weekly promotion. A console table giveaway? More than 16,000 likes and 3,100 shares. A chaise lounge giveaway? More than 16,500 likes and 2,700 shares. A Butler Bombe coffee table giveaway? Close to 69,000 likes and 13,157 shares.