The Monthly Retail Social Juice Index Spotlight: Bebe, Foot Locker and 1-800-Flowers.com

Holiday excitement coupled with heightened customer service activity (the good, the bad and the ugly) boosted engagement for 1-800-Flowers.com.

From there, it was 1-800-Flowers.com's core posts — photos of gorgeous floral bouquets with effective captions — that drove its primary engagement. That sweet spot for the brand delivers thousands of likes, shares and comments time and time again. For example, its Feb. 9 post read, "TELL US how many Valentine's days have you spent with your honey! Our Blooming Love bouquet lets your Valentine know how your love grows each and every year." Together with a beautiful photograph, the post earned 7,083 likes, 1,339 shares and 354 comments.