The Monthly Retail Social Juice Index Spotlight: Bebe, Foot Locker and 1-800-Flowers.com

It's likely that Bebe and Foot Locker have perfected these approaches over time, based on what resonates with fans and what doesn't. The next brand in this month's RSJI spotlight, 1-800-Flowers.com (667,000 fans), may still be figuring that out.

Valentine's Day draws attention to flower retailers, and so it makes sense that the brand scored big on our social engagement index over the last month. It began urging consumers to think about the holiday as early as Jan. 16 with this post: "Valentine's Day is less than a month away! Check out our Valentine's Day preview."