The Monthly Retail Social Juice Index Spotlight: Bebe, Foot Locker and 1-800-Flowers

By Carolee Sherwood

"Tuesday Photo of the Day" (user-generated content from Instagram tagged with #kickstagram and #cruzdaytuesday and curated by Foot Locker's social media team);
"MJ Mondays" (anything Michael Jordan);
celebratory sports news (e.g., a Jan. 17 congratulations to Lebron James for being the youngest player to reach specific milestones; a Jan. 20 post about the recently decided Super Bowl matchup); and
products (e.g., new releases and featured collections).
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While it may not be surprising that the Michael Jordan posts can earn over 45,000 likes, even a Jan. 23 brand post featuring new socks earned over 30,000 (really!) likes, as well as 738 shares and more than 1,600 comments.