The Monthly Retail Social Juice Index Spotlight: Bebe, Foot Locker and 1-800-Flowers.com
A scroll through the Facebook Timelines of Bebe, Foot Locker and 1-800-Flowers.com reveals a common trait: each anchors its content with repeating themes and formats.
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Fashion retailer Bebe has over 3.1 million fans on Facebook and typically posts twice per day.
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It's not uncommon for the brand's posts to attract 10,000 likes to 30,000 likes, top 1,000 shares and earn hundreds of comments. What makes Bebe unique on Facebook? It posts about its products all the time while maintaining high engagement scores on Media Logic's Retail Social Juice Index (RSJI).
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In fact, with few exceptions, all of the brand's posts resemble catalog pitches and rarely stray from a very specific formula. The typical Bebe post uses the following formula:
- People:
- Michael Jordan
- Places:
- US
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