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The Monthly Retail Social Index Spotlight: Diapers.com, Lancome, ThinkGeek and American Girl
Tags seemed to come into play for Lancome, much as they did for Diapers.com. A photo of Emma Watson with a status update tagging her earned twice the engagement of two prior photos that didn't include a tag. And those color tips from Chris Benz? The tips tagging him (and Saks Fifth Avenue) reliably outperformed those with no tags.