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The Monthly Retail Social Index Spotlight: Diapers.com, Lancome, ThinkGeek and American Girl
Luxury cosmetics brand Lancome spent half of June on the RSJI's top 10 by employing a few key strategies, namely celebrity photos, questions and tips/how tos. For example, a post about applying cheek color earned 7,088 likes, 154 comments and 544 shares. The brand publishes series of posts along various themes, like the consistently popular "color tips" from fashion designer Chris Benz and the repeating question, "What's your favorite shade of ____?" (lipstick, nail polish, etc.).