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The Retailer's Source for Content & Community
The Monthly Retail Social Index Spotlight: Diapers.com, Lancome, ThinkGeek and American Girl
Does the influencer connection make a difference? On June 28 a second "So true" status and quote ended up with 70 percent less activity than the first one. And on Saturday, June 30, Diapers.com posted another someecard that saw a similar drop in likes, comments and shares. Neither of these posts got their start in an influencer community.