Continue to your page in 15 seconds or skip this ad.
The Retailer's Source for Content & Community
Copyright © 2024 NAPCO Media. All Rights Reserved.
The Retailer's Source for Content & Community
The Monthly Retail Social Index Spotlight: Diapers.com, Lancome, ThinkGeek and American Girl
In addition to featuring content that rallied fans, these posts were interesting for another reason: Both started in influencer communities; Diapers.com shared them on its own wall. The grocery store post originated on Plum District's Facebook page, a mom community with more than 50,000 Facebook fans — a number representing more than half the brand's own fan base. The Nick Jr. post originated on Red Tricycle's Facebook page, a West Coast-based city guide for parents that has more than 30,000 fans.