Diapers.com's meteoric rise began June 18 with the following Facebook post and accompanying image: "You know your life has changed when ... going to the grocery store by yourself is a vacation." Fans echoed the accompanying status with comments like "So true" to the tune of 17,000 likes/comments and 3,345 shares. Diapers.com repeated the image-plus-parenting-quote strategy on June 23 with a post that received nearly 8,500 likes/comments and over 1,600 shares: a Someecards with the message, "That moment when you realize the kids have been in bed for over 30 minutes, and you have been watching Nick Jr. alone."
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The Monthly Retail Social Index Spotlight: Diapers.com, Lancome, ThinkGeek and American Girl
Diapers.com's meteoric rise began June 18 with the following Facebook post and accompanying image: "You know your life has changed when ... going to the grocery store by yourself is a vacation." Fans echoed the accompanying status with comments like "So true" to the tune of 17,000 likes/comments and 3,345 shares. Diapers.com repeated the image-plus-parenting-quote strategy on June 23 with a post that received nearly 8,500 likes/comments and over 1,600 shares: a Someecards with the message, "That moment when you realize the kids have been in bed for over 30 minutes, and you have been watching Nick Jr. alone."