Continue to your page in 15 seconds or skip this ad.
The Retailer's Source for Content & Community
Copyright © 2024 NAPCO Media. All Rights Reserved.
The Retailer's Source for Content & Community
The Monthly Retail Social Index Spotlight: Diapers.com, Lancome, ThinkGeek and American Girl
Diapers.com spent less than one-third of June among the top 10 brands on Media Logic's Retail Social Juice Index (RSJI), but what an incredible surge it saw. The brand's engagement score for the month ranged from 29 to 493. During the first half of the month, Diapers.com averaged 46, which is comparable to the RSJI's daily average. During the last half of the month its average jumped to 278.