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Takeaways from this month's RSJI spotlight include the following:
- Tap into other communities. Diapers.com shared content from influencers, and Lancome tagged them in its status updates. This strategy expands your audience to others who, based on shared passion, also may be interested in what you have to offer.
- Want fans to share your content? Make it entertaining — and stay out of its way. In other words, think like a ThinkGeek. Put your faith in the power of being associated with great material instead of branding everything so heavily it feels like advertising.
- Give customers what they want — not only on Facebook, but also in real life! Do your products have direct ties to customer feedback? Show your customers you've put their requests into action and they'll toot your horn!
Carolee Sherwood is the conversation manager at Media Logic, an integrated marketing services and social marketing solutions provider. Carolee can be reached at csherwood@mlinc.com.
The Retailer's Source for Content & Community
The Monthly Retail Social Index Spotlight: Diapers.com, Lancome, ThinkGeek and American Girl
Takeaways from this month's RSJI spotlight include the following:
Carolee Sherwood is the conversation manager at Media Logic, an integrated marketing services and social marketing solutions provider. Carolee can be reached at csherwood@mlinc.com.