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The Retailer's Source for Content & Community
The Monthly Retail Social Index Spotlight: Diapers.com, Lancome, ThinkGeek and American Girl
Our highest score this month comes from another brand that's no stranger to the top of the RSJI. American Girl scored an astronomical 733 by featuring a new product that customers had been begging for: a hair-optional doll targered to girls with cancer. The Facebook post announcing the new doll received 7,208 shares, 1,819 comments and nearly 36,000 likes. American Girl can feel good that it made a lot of fans happy while offering a product that a very special group of customers can appreciate.