The Retail Social Index Spotlight is a ROI Report column that features a monthly update from Media Logic’s Retail Social Juice Index, a daily ranking of social engagement scores for hundreds of national retailers. Media Logic distills data from Facebook and Twitter daily and turns it into a score which represents the effectiveness of a brand’s interactions with its fans and followers. This monthly column highlights specific Retail Social Juice Index scores for a given month, along with commentary about the findings. Data for this post was compiled with engagement scores through June 2012.
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The Monthly Retail Social Index Spotlight: Diapers.com, Lancome, ThinkGeek and American Girl
The Retail Social Index Spotlight is a ROI Report column that features a monthly update from Media Logic’s Retail Social Juice Index, a daily ranking of social engagement scores for hundreds of national retailers. Media Logic distills data from Facebook and Twitter daily and turns it into a score which represents the effectiveness of a brand’s interactions with its fans and followers. This monthly column highlights specific Retail Social Juice Index scores for a given month, along with commentary about the findings. Data for this post was compiled with engagement scores through June 2012.