The Monthly Retail Social Index Spotlight: Cheaper Than Dirt, DSW, Yankee Candle

Although they're very different brands, DSW and The Yankee Candle Company use a similar tactic to earn high social engagement: giving fans exactly what they want and expect from their Facebook pages. Both of these brands hit the RSJI’s top 10 regularly, and their average scores over the last month — DSW’s 251 and Yankee Candle’s 172 — dwarf the overall RSJI average.