The Monthly Retail Social Index Spotlight: Cheaper Than Dirt, DSW, Yankee Candle

In addition to demonmstrating that it “gets” its customers, Cheaper Than Dirt gives them reasons to interact with the brand. The majority of its posts include questions or calls to action, such as “Tell him what you think,” “Click ‘like’ if you agree” and “Fill in the blank.” It's within this active community that even posts featuring products (something that’s difficult for any brand to float on Facebook and Twitter) earn respectable numbers of shares and comments.