The Monthly Retail Social Index Spotlight: Cheaper Than Dirt, DSW, Yankee Candle

There’s more to the brand than an irreverent sense of humor though. Its status updates also include a diverse mix of links and photos highlighting everything from trivia (e.g., “What’s It Wednesday,” a name-that-gun-part guessing game), legislative updates, safety reminders and survival tips. No matter the presentation, however, every bit of content demonstrates clear personality and a core philosophy that appeals to fans.