The Monthly Retail Social Index Spotlight: Cheaper Than Dirt, DSW, Yankee Candle
In the most recent four-week data set from Media Logic’s Retail Social Juice Index (RSJI), Cheaper Than Dirt appeared in the top 10 for highest scoring brands all but two days. Its scores ranged from 171 to 319, averaging 227. To put that in perspective, the daily average score of all retailers listed on the RSJI remained in the 40s throughout the same period.
- Companies:
- Yankee Candle Company
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