The Millennials Challenge: Turning Browsing Into Buying

A 2013 AOL survey found that 60 percent of those ages 18 to 34 looked at items to purchase every day, but they didn't have plans to actually conduct a transaction. Marketers should take advantage of this frequency of interaction by using other tactics to encourage millennials to buy — or to at least engage with the brand to some extent. Every customer contact holds value, and savvy retailers will encourage social sharing and align their product offerings to millennials’ needs.