The Millennials Challenge: Turning Browsing Into Buying

2. Leverage their "wish lists." The study from The Intelligence Group also noted 40 percent of the surveyed millennials are creating wish lists on e-commerce sites, and saving money to make purchases. This provides an opportunity for retailers that can offer personalized communications about specific wish list items in order to encourage buying decisions. Maybe the consumer put an item in the wish list cart that used to be available in just a silver color. If you receive inventory for the same product in red, orange and green, use that variety to your advantage by alerting interested shoppers.