The Millennials Challenge: Turning Browsing Into Buying

Here are four tactics retailers can use to leverage millennials’ buying power by moving them from browsers to buyers:

1. Adapt to millennials’ shopping habits. Understand they might just be wasting some time, but are coming to your site for a reason. If you can capture what they're looking at, then you can quickly offer a discount or some other real-time inducement. If you notice that as a group they're looking at certain products, then perhaps you need to improve the product descriptions with more images or video. You also want to be sure the purchase process is as simple as possible (think Amazon.com's 1-Click) since millennials expect to do things quickly and painlessly.