Editor's Note: The Media and E-Commerce Connection

Something I've been tracking for a while is the intersection of content and e-commerce. More and more, traditional media sites and magazines are entering the world of e-commerce, while more and more e-tailers are offering content that's very similar to what could be found in fashion magazines.

Case in point: An article in The Wall Street Journal earlier this summer discussed Lockerz, a youth-targeted media website that offers points to its 16 million registered users for watching videos with ads, taking surveys, signing up friends and completing other social networking tasks. Last month it launched a shopping component that lets users redeem those points, called PTZ, for discounts in its own online mall on brands such as Sony Corp. and Nintendo Co.